wants to own a hotel in India. And that is leading to a complex mating
ritual between all sorts of players – See more at:
http://businessworld.in/en/storypage/-/bw/the-great-hotel-swayamvara/r937929.37490/page/0#sthash.GdLjwMI1.dpuf
The home-grown warriors, including the big three — the Taj, ITC and Oberoi — and others such as the Leela, the Lalit, the Park, are all feeling the heat of foreign competition. They too are re-strategising, planning expansions, and pitching enticing propositions to hotel owners, even as some of them have tie-ups with global chains (ITC-Starwood).
Add to this mélange a rising crop of fleet-footed hotel companies such as Lemon Tree, Sarovar, Pride Hotels, Lords Hotels & Inns, Ferns, Keys, SAMHI, Royal Orchid and Duet Smart Hotels. Each brings a unique selling proposition to its hospitality offerings, and is an active participant in the wooing game — either as an operator or as an owner.
…Long stay (service apartments), economy, boutique hotels, spa hotels… a host of new segments are being created today. For big operators, it’s imperative to be present in every segment — and, hence, India is seeing the creation of new brands that are positioned specific to categories. That is why even the low-profile Park Hotel has followed ITC’s (Fortune) and Taj’s (Gateway, Vivanta, Ginger) segmentation route.
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