Month: March 2007

Case Study on YouTube

Deepak Thomas and Vineet Buch have published a case study on YouTube. The reasons behind Google’s acquisition seem quite intuitive. YouTube falls in line with Google’s strategy of converting user…

Why did Marketics sell out?

Analytics outsourcing firms, though highly profitable, cannot scale beyond a stage. This is why pioneering marketing analytics outsourcing firm Marketics – with estimated revenues of $5-6 million and highly profitable…