Through its network of mystery shoppers, Mumbai-based RedQuanta
measures the quality of service, compliance to regulation and gathers
specific information about products and services of its client
companies. The mystery consumer’s specific identity is not known to the
establishment that is being evaluated. Mystery shoppers perform specific
tasks such as purchasing a product, asking questions, registering
complaints or behaving in a certain way and then provide detailed
reports or feedback about their experiences.
…The company’s team strength has grown from eight last year to 25 at
present. It services over 50 clients across 15 different industries like
telecom, apparel and jewelry. It also offers online and telephone
audits for e-commerce companies. The company works with venture capital
and private equity firms to evaluate their potential investments or
build more data on the companies they have already invested in. It also
performs competition audits.In the next 12 months, RedQuanta aims to increase the mystery shopper
network to one lakh shoppers. It has divided its clients into three
categories – new economy companies, old economy companies and large
business houses. It also wants to increase its client base across all
these three categories and across different verticals like apparel,
telecom, banking and finance. RedQuanta recently raised less than a
million dollars in seed funding from India Quotient fund, Blume Ventures
and India Venture partners and other angel investors.
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