Brainbees engages in an offline franchisee model that was started in June, 2011 with 16 operational franchisees across India. It has a target to reach up to 50 within a year’s time. Currently 20% of the company’s sales are through their own logistics network but the plan is to move this to 80% by the end of the year. The company also plans to expand its product range to household goods which will increase margins at goodlife.com.
From the Venture Intelligence PE Deal database: In April 2011 Saif had invested $4 million and in February 2012, Saif and IDG Ventures had invested $14 million in FirstCry.
Source: Press Release
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