Mobile app development software maker AppVirality has raised $465,000 in seed funding from India Internet Group, TNN Capital and other investors including Rajan Anandan, managing director of Google India; Mike Galgon, co-founder of aQuantive; Ravi Gururaj, chair of the Nasscom product council; Baron Capital research analyst Ashim Mehra; InMobi vice president of technology Mohit Saxena. AppVirality provides a software development kit (SDK) and dashboard that allows developers to add growth-hacking techniques to their apps without having to write new code. The company, which took part in Microsoft Accelerator last year, will use the capital for product development and hiring.
Source: TechCrunch
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