ET quotes Venture Intelligence data on FMCG startups taking on industry giants:
The rising wave of consumer startups has triggered a surge in investments this year. Data from research platform Venture Intelligence show $230 million was infused into consumer product startups in just the first three quarters of this year, as compared with $78 million all through 2016.

The article also quoted other interesting stats on the industry:
Venture Intelligence is India’s longest serving provider of data and analysis on Private Company Financials, Transactions (private equity, venture capital and M&A) & their Valuations in India.